I guess all reviewers have some sort of review plan. I have one, and when I was a newbie reviewer I used it a lot. Nowadays I’m more flexible about it. I sort of have a plan, but in reality I just go with the flow.
Today I want to discuss why you don’t always need to follow your plan when you’re writing a review. Actually sometimes you need to through away any kind of plan.
A while ago I’ve read On the Jellicoe Road by Melina Marchetta. I loved it so much that I had a hard time writing a coherent review. I just put my tangled thoughts and emotions on the paper and posted it. I admit I was a little embarrassed by that review. There wasn’t really any structure. It was very short. There was nothing specific about plot, characters or actually anything besides my emotions.
To my surprise that review got a lot of attention from my followers. It was more popular than my proper informative reviews with structure.
At first I was baffled. Why?
After some reflections I realized, my review On the Jellicoe Road had one thing that appealed to readers: it was very emotional, and as a result it was personal.
I definitely prefer emotional reviews with a personal touch. Emotional reviews have greater impact on readers. Personal reviews touch readers.